Jask Blog

Jask group are introducing a new feature called Jask Twitter Tip Tuesday.

What we will be doing every Tuesday is focusing on one great Twitter tip we think you should integrate into your social media strategy.

Today’s Jask Twitter Tip Tuesday: The third  thing to do once you have created your Twitter account

You may have missed first two tips in our series ‘Things to do after creating your Twitter account’ but no fear, links are below:

The first thing to do once you have created your Twitter account
The second thing to do once you have created your Twitter account

Ok, so the third thing you must do after creating your account is……

Create your first 10 tweets

There is absolutely no point in creating a Twitter account if you don’t have any tweets. Initially your first 10 tweets have to give the right impression and have to be right. These early tweets are the ones people will judge you on and will be the deciding factor as to whether they ‘follow’ you or just ‘ignore’ you.

You don’t want to get stuck in the trap of your first tweets been ‘Follow us now on Twitter’ type of tweets, or the other type which are self promotion tweets.  You want to create engagin high quality tweets to arouse the interest of people.

10 tweets, why?

Theory has it, that this is the number of tweets someone will read from one person before they move on to someone else.  Look at these first 10 tweets as training tweets. By training tweets we mean use different styles of tweets to see which one sounds more genuine for your Twitter voice.

What should my first tweet be?

Many people are under a misconception that when they tweet their tweet will be sent to everyone on Twitter. Wrong! The tweet will only be read by the people who follow you and your first tweet will not be read by anyone – yet.

As it will not be read in real-time you can still increase its visility of being read and attracting the attention of followers. In your tweet add a #hashtag. For example, ‘Using Twitter as part of my #socialmedia strategy.’ what this means is anyone searching for #socialmedia could potentially read your tweet.

Another way of attracting followers is giveing someone you know on Twitter a direct mention. For example ‘Hi to our good friends @JaskGroup, we finally joined Twitter’. Again, if your ‘@’ mention has many followers, chances are your tweet will be read, especially if they reply as all of his followers will see the response.

Fast forward to the next nine (million) tweets

Whether you send nine or nine million tweets the rule stays the same – BE INTERESTING AND ENGAGING in your tweets.  Here are some suggestions on creating engaging tweets:

• Create conversations – Join in conversations and ask people questions, even normal questions about how their day is going. Shows you are a conversationalist not a self promoter.
• Be useful – Add useful links in your tweets.
• Be strategic – use keywords people are searching for e.g. ‘graphic design’, ‘social media’

What are your thoughts?

Can you offer any advice to people just starting out? Let us know by leaving a comment below.

Check back every week for ‘Jask Twitter Tip Tuesday’ for some more great Twitter tips we think you will find useful.

To keep up to date with our blog which is packed full of useful information, please feel free to subscribe to our feed. Why not also join in the conversation with us on Twitter and Like us on Facebook too.

Jask group are introducing a new feature called Jask Twitter Tip Tuesday.

What we will be doing every Tuesday is focusing on one great Twitter tip we think you should integrate into your social media strategy.

Today’s Jask Twitter Tip Tuesday: The second thing to do once you have created your Twitter account

By now you will have followed our first tip which is change the default Twitter profile picture. Now that is out of the way we need to focus on the next change – adding an interesting and engaging bio to your profile.

The next most important thing after adding your profile picture is your Twitter Bio. This bio will be the deciding factor as to whether people will follow you or not. As you only have 160 characters for your bio, make sure it is good and try and make it keyword rich. Here are some great tips to creating a good bio:

#1 Add your location

If your brand has a local presence or identity, it makes sense to include your geographic location in your bio. Having a location tells your followers and possible followers where you are tweeting from. Enter your city, county and country in the location field in the profile settings. This does not count as part of the 160 character limit.

#2 Add a bio and make it good

It is here where you need to make your 160 characters count. Information to include should be who you are and what you do but avoid the ‘salesy’ jargon.

Try and add rich keyword text or interesting language, which will grab the attention of your readers as quickly as possible. Twitter bios which are cheeky, quirky and humorous always work.

Your bio can be created in your Twitter profile ‘Settings’ by clicking ‘Profile’.

#3 Make sure you reference your website

Always externally link to your website using the format ‘http://www.yourwebsite.com’. Never use a shortened URL.  Link to your official website of blog. This should be the website you want to send your visitors to after they have read your bio.  To create your “official” website link, click your Twitter profile “Settings”, then click the “Profile” tab and enter your website address (with the http://yourwebsite.com format) in the “Web” field.

Please leave us a comment below if you found this post useful. Check back every week for ‘Jask Twitter Tip Tuesday’ for some more great Twitter tips we think you will find useful.

To keep up to date with our blog which is packed full of useful information, please feel free to subscribe to our feed. Why not also join in the conversation with us on Twitter and Like us on Facebook too.

Jask group are introducing a new feature called Jask Twitter Tip Tuesday.

What we will be doing every Tuesday is focusing on one great Twitter tip we think you should integrate into your social media strategy.

Today’s Jask Twitter Tip Tuesday: The First Thing To Change After Creating Your Twitter Account

Now that you have taken the first step and added yourself to the Twitter community you need to make sure your brand is shown in the correct light. If you don’t then you can harm your brand instead of doing it some good.  Make sure the first thing you do is change the default Twitter profile picture.

Upload a new profile picture to Twitter

As harsh as it may sound the reality of Twitter is that people judge you straight away and make up their mind pretty quickly when using Twitter.

By keeping the default Twitter ‘avatar’ as your profile picture people will think you are a spam account and will ignore you.  Without a doubt your profile picture is probably the main enticer for someone to follow you on twitter.

So, the first and foremost thing to do once you have created your Twitter account is change your profile picture to a picture that is a true reflection of your business. When deciding on a Twitter profile picture, there are a few guidelines that you must follow:

• Your profile image must be square and one of the following file formats – JPG, GIF or PNG
• The size of the image must not exceed 700k

Top tip: use the highest resolution image you can that will fit within 700k because Twitter will automatically scale the source image to the correct viewing size on screen.

How to change the default Twitter profile image

While you are logged into Twitter, you need to go to your Twitter settings. this is done by clicking the little body icon at the top right of your Twitter window and choosing ‘Settings’

Next select the ‘Profile’ tab, and you will see this at the top of the page:

Click the ‘Choose File’ button and browse to where you have saved the source image on your computer. Select your chosen image and click the ‘Save’ button. You should then see a thumbnail of the image you have selected.

Finally click on the ‘Home’ tab and search for your Twitter handle.

Please leave us a comment below if you found this post useful. Check back every week for ‘Jask Twitter Tip Tuesday’ for some more great Twitter tips we think you will find useful.

To keep up to date with our blog which is packed full of useful information, please feel free to subscribe to our feed. Why not also join in the conversation with us on Twitter and Like us on Facebook too.

Jask are introducing a new feature called Jask Twitter Tip Tuesday.

What we will be doing every Tuesday is focusing on one great Twitter tip we think you should integrate into your social media strategy.

Today’s Jask Twitter Tip Tuesday: How To Teach Your Customers To Use Twitter

You are probably an expert in using Twitter by now so why not dip into your marketing budget to educate your customers in the art of using the Twitter social media platform?  You might be laughing right now but take a moment to think. Interaction on social media platforms is a fundamental and an essential key ingredient if you want to promote your business online and increase brand awareness.

Here is how you can use Twitter to create loyal brand advocates for your business.

Teach each customer

By now you will have told everyone that you have arrived on Twitter.  Usually along the lines of ‘Follow us on Twitter’. However, Facebook advocates may still need convincing about the benefits of using Twitter to connect with their brand.

What you don’t want to waste time  is tweeting to an audience who are not taking an interest in your messages or tweets.  Give them a good reason to follow your brand on Twitter.  Firstly, expand your local social media reach by introducing new members of your community to Twitter. If your business offers training then use your local connections on social media platforms to promote your next training event.

As crazy as it sounds it makes sense. Consider the amount of time, effort and money you are currently spending to attract new customers on traditional marketing channels. By simply diverting a small portion of those resources into a customer education campaign, you would not only be introducing customers and prospects to Twitter, you would be introducing (or re-introducing) them to your business at the same time.

It has been said many times before and will be said many more times – social media is all about being social. No longer are people excited about traditional marketing and advertising approaches. Social Media is now the preferred method and using Twitter in particular, provides you with a platform to get creative and engage with your target audience – something not possible years before.

What have you got to lose? The answer is nothing. What you have is lots to gain in the form of brand advocates. So what are you waiting for. teach your customers how to tweet – they will love you forever more!

Please leave us a comment below if you found this post useful. Check back every week for ‘Jask Twitter Tip Tuesday’ for some more great Twitter tips we think you will find useful.

To keep up to date with our blog which is packed full of useful information, please feel free to subscribe to our feed. Why not also join in the conversation with us on Twitter and Like us on Facebook too.