… if done right.
Having taken a heavy hit to its popularity over the last few years, with marketers preferring the more measurable and cost effective routes to market available, print is once again finding its place in the marketing manager’s toolkit.
For us creative agency folk, printed communications represent a challenge – how to give them more impact, how to produce them more competitively and crucially how to ensure we deliver a viable method of communication that provides a good ROI.
With this in mind we are always on the lookout for advancements in the industry which can prove beneficial to our clients. Today I’m going to bring your attention to HD Lithographic Printing.
HD Lithographic Printing is a printing process that is subjected to a second generation FM screening, making dots appear finer and overall presswork smoother.
Put simply it brings pictures to life. Consider the difference between watching a film on a standard setting to watching it in HD. HD Printing gives the same added definition to your printed collateral.
Here are 3 reasons to make your print project HD:
1. Sharper Linework
Texts and lines are reproduced sharper, curves are smoother and variations in print are reduced. Vital for industries that require high tech, accurate illustrations.
2. Reliable Picture Reproduction
HD printing utilises a technology known as ‘Squarespot’, which essentially allows printers to reach a high level of stability, accuracy and reliability during the printing process. This in turn means your picture is reproduced in the finest, most accurate details.
3. Intense Colours
HD printing gives vivid, intense colours. The stability that the technology offers means there is less white paper not covered with ink, light is better absorbed and the reflection from the ink is more effective. This helps give your audience a more accurate colour representation of your products which can be particularly important in product-led industries such as the clothing, textiles, soft furnishings and kitchen markets.
When it comes to positioning your product against the competition, you can be sure that printing in HD will give you the edge over those that don’t print HD.
Want to see the difference for yourself? Click here and I’ll post you some samples. You’ll be amazed at the definition.