Web Design & Email Marketing

Creating the right online presence

Your website is crucial to the image and sales of your company. It has the ability to be your most flexible marketing tool.

Whether you use your site as a sales tool to draw in potential customers, or as an information portal for existing customers, we will ensure that your site not only looks great, but is also easy to navigate, representative of your brand and optimised correctly to generate the most from your web traffic. Careful planning goes into every website we build to ensure it is functional, engaging to your user and fulfills the needs of your business. Once built we can help you develop the online marketing strategy that gets the right people to your site.

Web standards
Jask design websites that are built using the latest technologies and are coded to adhere to defined web standards. Laying out information with approved HTML5 markup and making it look good with CSS means we separate content and style, giving maximum ease of use and flexibility for current and future use. We ensure that your online presence is not only pleasing to the eye, but is also coded to meet web standards.

Website optimisation
Website optimisation encompasses everything that your site can do to increase its search engine ranking, meaning you will be found a lot easier by the world! There’s a great deal of myths and wasted money when it comes to optimising your site on search engines.

Jask don’t do myths or wasting money – but along with designing websites with web standard practices, we optimise your content to make it attractive to search engines as well as end users in order to drive traffic to your website. Without sufficient optimisation your site will never feature highly in organic search results because it will not fulfill Google’s (or any other search engine’s) goals of usability for internet users.

Email marketing
HTML emails are a great way of promoting your business in a cost effective manner. Used as a stand alone marketing device, or used in conjunction with other marketing channels, they can be a great tool in driving more from your marketing budget.

Careful planning
Here at Jask we like to plan out email marketing campaigns before we begin them to ensure they generate great results. We have a wide experience of working on email marketing campaigns for both B2B and B2C targeting. Before undertaking any campaign it’s first important to consider your target demographic, your data source and the day and time of delivery. These three simple preliminary steps can really make the difference between a great campaign and a mediocre one.

We will work with you from your initial idea through to the design and distribution, providing detailed reports on the success of the campaign once it has been sent. We produce great looking, engaging designs to convey your message and use correct coding to ensure the message appears in your clients email software in the way it was designed.

Through the use of strong calls to action we ensure you get the response rate intended and by anaylsing the performance of past campaigns, we identify best practices in order to improve the response rate of future campaigns.